Gladys Kayumba is a final year demography undergraduate student at the University of Zambia. Gladys is a strong brand ambassador for different companies such as Zamtel, Topstar, Tradekings and Yohannes store only to mention a few. She is also an actor and has featured in FEVER season 2. She also has a heart for the community and has in the recent past contributed to a charity organization called Kafwa.
1. What are you passionate about?
I am passionate about modelling.
2. What is your personal definition of a brand ambassador?
A brand ambassador someone who represents other peoples brands to the best of their capabilities. A brand ambassador helps promote other businesses and brand.
3. How are you able to manage both school and your career as a model and as an actress?
It is a lot of work to sustain everything that I do especially being a student, considering that this is my final year of university. I make sure that if I miss class I catch up. Sometimes when school is in progress I put on hold my acting and modelling activities. I have to focus on school at that particular time. As a model, I have to make sure am always working out because the industry is cutthroat.
3. What do you think of personal branding? Personal branding is very important because people have to know you and what you can bring to the table. If your character is not firm if you do not brand yourself well people will not want to use you. Firstly, defining yourself and what you do is important especially in the modelling industry. In this new age we have technology, you can use it to brand yourself on Facebook and Instagram. We have so many people who brand themselves and through that get endorsements. If you brand yourself well, you are preparing yourself for success basically.
4. How important is personal branding for young person?
It is important for a young person to build themselves as a brand because not just in the modelling industry but in different industries as well. For example am running a hair business. If I want people to know that I have good hair I will have to make sure that I advertise the hair through me in a good way so that people can actually know more about what I do. Every time people think about you something has to click in their heads, the first thing that clicks is how you have branded yourself. If you are always at the gym and immediately people think about you they will think of the gym. If you always getting good grades immediately people think about you they think about school. I also have to make sure I’m top of my game in modelling. When people think about modelling and names, my name has to come to their mind. That is how personal branding affects people whether in business. In everything that we do personal branding is very important.
AUTHOR:
Thando Chilufya is an entrepreneur, creative and educationist. She holds a bachelor’s degree in Education from the University of Zambia. Thando is the founder of Ulimusuma Limited and co-founder and creative director of creative Space Digital. She is very passionate about Africa, personal development and entrepreneurship. Thando is a firm believer in the potential that people carry. She is always looking for ways to become better as s person and uses her experiences and knowledge to empower the people around her.
